...For Women
Market Deeping, Peterborough UK

Text:  07761 065 726   [email protected]

Julie Morley. Personal Psychotherapy,
Relationship Therapy and Stress Consultancy

 Independent Advanced Psychotherapist
Text:    07761 065 726
Email: email_[email protected]
Market Deeping, Deeping St James, Peterborough UK

Coffee Shop Exercise results

This exercise is about your inner world and how we can access that using metaphors. Metaphors are images that represent something.

So we can take a look at the metaphors that relate to your imagined coffee shop and what they might symbolise to you. Consider the various symbols (images and ideas) in your coffee shop and how they comment on who you are and what you are putting out into the world.

It is also helpful to try and reverse your vision and see your coffee shop from a customer’s perspective. So what are they encountering and how do they feel upon entering your coffee shop as this would be what they're feeling when they are spending time with you in the real life world.

The coffee shop as a whole, is a symbol of your persona. It expresses in an imaginal form ( a metaphor) of who you are in the world. This is what face or mask you show the world, what your social/public values are, who it is you wish to attract to yourself and what you are putting out there to attract those people and, more broadly, your value proposition – what you offer the world.

Your opening hours might be the times that you function at your best, or are you favourite times of day.

The location may be a place in the world where you feel an akinship or an interest in their culture or community. If this is local then it may be a place you experienced some peace or contentment at some point. Location is significant – this says a lot about where your soul longs to be, where your real home is.

VALUES What values are represented in your coffee shop? What dominates: aesthetics, quality, profit, the fare, the standard of the coffee, the type of customers, the atmosphere, So is it about connectedness, communication, elegance, etc.

YOUR JOB What is your job? Are you in an introverted or extroverted role: are you behind the scenes or front of shop – are you even present in your coffee shop or do you remain at a distance?

CUSTOMERS The customers are very revealing, presumably this is the type of person you want to socialise with. Who are these people? How selective are you in your customer type – how is this reflected in your actual life? If there is a real contrast between the customers in your coffee shop and the people you are mixing with in the real world then this bears further reflection – why the contrast?

OPENING HOURS Trading hours are considered to be when are you at your best? Are you an early morning, afternoon or evening type when it comes to needing energy and social interaction or work.

What do you offer? Why would customers frequent your shop, and what would keep them coming back? The image of your coffee shop is obviously an idealisation, that is to say it is aspirational, not necessarily indicative of the status quo.

So what it brings to light, are your ideal rather than lived values, but once again any contrast here is worth noting and reflecting on.

If you are new to this type of reflective work this exercise is pretty intuitive, you should be able to map the majority of images/symbols in your coffee shop onto your life – you can figure out what they represent.

That being said, the question is, what exactly do you think the coffee (in the coffee shop) symbolises?... This would be personal to you.